Skip the Upgrade
For iFixit's Skip the Upgrade campaign, I focused on designing multiple phases of the landing pages. In the pre-teardown phase, I provided insights on the previous year's iPhone model, highlighting repairability and directing users to relevant guides and resources. This phase aimed to build anticipation and educate users about the value of maintaining their devices longer.
Post-teardown, the landing page prominently featured the new teardown results of the iPhone 16, offering insights into its repairability. I also directed users to explore our comprehensive suite of tools and existing parts for older models, reinforcing the message of repair over replacement. Each phase of the campaign was designed to engage users and promote sustainability within the iFixit community.
Date
September 2024, 2 Weeks
September 2024, 2 Weeks
Scope
Figma, Illustrator, Photoshop, Wordpress
UX / UI Design, Web Graphics, Photo Editing
ToolsFigma, Illustrator, Photoshop, Wordpress
Goal
Design a comprehensive campaign that engages users and promote the benefits of repair over replacement.
Design a comprehensive campaign that engages users and promote the benefits of repair over replacement.
Wireframes
Phase 1
Phase 2
Final Landing Pages
