Bunch O' Broccolini
Bunch O' Broccolini is a produce packaging design specifically tailored to young adults aged 18-30, addressing their unique challenges with vegetable consumption. This solution provides perfectly portioned servings for 1-2 people, directly countering issues like oversized portions and food waste concerns.
The packaging is designed to maintain freshness while reducing the amount of space it takes in your fridge as you use it. Additionally, it features easy-to-follow cooking instructions accessible via a QR code and includes pop-up handles for convenient transportation. Made entirely from 100% paper-based materials, this packaging underscores our commitment to sustainability.
Date
January to March 2024
January to March 2024
Scope
Dieline and Graphics
Dieline and Graphics
Tools
Illustrator, Photoshop
Illustrator, Photoshop
Goal
Work with a partner to design an innovative, 100% paper-based packaging that protects contents, enhances brand recognition, and encourages reusable packaging choices.
Work with a partner to design an innovative, 100% paper-based packaging that protects contents, enhances brand recognition, and encourages reusable packaging choices.
Sketches
Packaging structure, type treatments, and vent cut-outs
Development
Structure Progress
Initial Dieline Test
Cutout Exploration
Unfolded Structure
Final Solution
Front
Front
Back
Inside
Inside Opened
Front and Back
