Rider's Reserve
Rider's Reserve Whiskey is crafted for the free-spirited adventurer in every motorcycle rider. Inspired by a legacy of riding passed down from my grandfather, this whiskey embodies the thrill and camaraderie found on the open road. It’s a salute to all riders who turn every journey into a tale of freedom and exploration.
The bottle is distinguished by a gold wax seal, symbolizing the premium quality and craftsmanship behind each batch. The augmented reality extension brings the label to life, offering an interactive experience symbolizing our racing spirit. In the end, Rider's Reserve Whiskey is not just a drink; it's an essential part of the journey for those who cherish freedom and the open road, seamlessly blending tradition with innovative technology.
Date
January to March 2024
January to March 2024
Scope
Dieline and Graphics, Photography
Dieline and Graphics, Photography
Tools
Illustrator, Photoshop, After Effects, Aero
Illustrator, Photoshop, After Effects, Aero
Goal
Design a beverage label with an augmented reality extension that communicates a part of your identity
Design a beverage label with an augmented reality extension that communicates a part of your identity
Sketches
Label and ideation
Augmented Reality
Captures from Adobe Aero
Final Solution
Front Label on Bottle
Back Label on Bottle
