Montana De Oro Tourism Campaign
The Montana De Oro Tourism Campaign is a visually engaging campaign that invites visitors to explore the diverse trails of Montaña de Oro State Park, located on California's picturesque central coast. This campaign emphasizes the adventure and discovery inherent in each path, showcasing stunning photography and compelling narratives that highlight the park’s diverse landscape.
Encouraging exploration and curiosity, the campaign poses a simple yet profound question: Where will the trails take you?
Encouraging exploration and curiosity, the campaign poses a simple yet profound question: Where will the trails take you?
Date
March to April 2024
March to April 2024
Scope
Graphic Design, Photography, Copywriting
Graphic Design, Photography, Copywriting
Tools
Design a comprehensive promotional campaign for a location in San Luis Obispo while leveraging custom imagery and copy
Illustrator, InDesign, Photoshop, Lightroom
GoalDesign a comprehensive promotional campaign for a location in San Luis Obispo while leveraging custom imagery and copy
Poster Series
Series of posters promoting different trails and aspects of MDO
Postcard Series
Series of postcards promoting different trails and aspects of MDO
Instagram Stories
Instagram stories to pique the interest of viewers and encourage them to get out in MDO
Merchandise
The campaign is rounded out with a few different items of merch such as a tote bag and shirt
