Carter Bond Graphic Design - Iron Horse Mountaineering

Iron Horse Mountaineering

In the brand identity project for Iron Horse Mountaineering, I developed a comprehensive and cohesive branding suite that embodies the essence of the outdoors and mountaineering. This outdoor brand, dedicated to crafting top-quality, sustainable gear, inspired a design that reflects its core values of environmental consciousness. The project encompassed a robust range of deliverables, including a brand identity evoking the great outdoors as well as posters, a holiday catalog and a digital presence tailored for an engaging online experience. This branding initiative successfully captured the spirit of Iron Horse Mountaineering, significantly enhancing customer appeal through a design that resonates deeply with nature and sustainability.

Date
October 2022 to December 2022

Scope
Brand Identity, Graphic Design, UX / UI, Marketing Assets, Copywriting

Tools
InDesign, Illustrator, Photoshop, Figma

Goal
Design a comprehensive brand identity and multiple applications specific to the business strategy and needs.

Initial Sketches

Word List / Mind Map

Symbol Sketches

Logotype Sketches

Final Logotypes

Brand Collateral

Brand collateral such as business cards, letterhead, and more.

Website Homepage

Website Collection Page

Website Product Page

CSR Deliverables

Deliverables such as a social media carousel, and a poster series that all focus on Corporate Social Responsibility.

Holiday Catalog

For this holiday catalog, I designed a specialized showcase of seasonal outdoor gear for both men and women. The catalog was meticulously crafted to highlight our range of durable and stylish outdoor products, perfect for winter adventures. Along with product features, the catalog included an engaging article on our company's Corporate Social Responsibility (CSR) initiatives, underlining our commitment to sustainability and ethical practices. Watch the slideshow below!

Brand Guidelines

I had the opportunity to develop comprehensive brand guidelines, a crucial document that serves as the cornerstone for the brand's visual and communicative identity. This guideline articulates the brand's core values, visual aesthetics, typography, color palette, and imagery use.